Black Friday, the day after Thanksgiving in the United States, has long been known as the kickoff to the holiday shopping season, offering consumers significant discounts and deals. In 2024, Black Friday fell on November 29, and it was a day marked by a blend of tradition and innovation.

Early Starts and Extended Sales

One of the most notable trends of Black Friday 2024 was the continuation of “Black Friday creep,” with sales starting as early as October. Retailers, aiming to capture the attention of shoppers well before the traditional holiday rush, launched “pre” Black Friday sales. This extended the shopping season and allowed consumers to plan their purchases over a longer period, avoiding the frenzy of a single day of sales.

The Rise of Mobile and App Shopping

The convenience of mobile shopping was more evident than ever during Black Friday 2024. Retailers have been enhancing their online mobile shopping experiences, and it paid off. A significant portion of sales came through smartphones, with exclusive discounts offered to app users. This shift not only reflected the changing consumer behavior but also the adaptability of retailers in the digital age.

Membership Perks and Exclusive Deals

Another trend that took center stage was the emphasis on retail memberships. Major retailers like Amazon, Best Buy, and Walmart offered exclusive access to deals for their paid membership programs. Target, which traditionally had a free rewards program, considered launching a paid membership to provide early or exclusive access to Black Friday deals.

Buy Now, Pay Later

The “buy now, pay later” programs gained more popularity, reflecting a growing consumer preference for flexible payment options. This trend indicated a shift in how people manage their finances, especially during high-spending periods like Black Friday.

Predictions and Expectations

While it’s challenging to predict the exact outcomes of Black Friday sales, the trends observed in previous years provided a reliable indicator. The early start of sales, the rise of mobile shopping, the focus on membership perks, and the popularity of flexible payment options were all expected to continue shaping the Black Friday experience.

Conclusion

Black Friday 2024 was a testament to the evolving landscape of retail and consumer behavior. With an emphasis on convenience, flexibility, and exclusivity, it offered a glimpse into the future of shopping. As we look ahead, it’s clear that Black Friday will continue to be a significant event on the retail calendar, one that adapts and grows with the times.