In the rapidly evolving world of eCommerce, staying ahead of the curve is essential. A key component of maintaining competitiveness and profitability is having an effective pricing strategy. However, even the best strategies can become outdated. Here are several reasons why your eCommerce pricing strategy might need an update.

When running an eCommerce business, it’s essential to recognize that your pricing strategy doesn’t only impact your sales and profitability; it also has a significant effect on your SEO. A well-crafted pricing strategy can enhance your online visibility and attract more organic traffic, while a poorly executed one can do the opposite. Here's how your eCommerce pricing strategy can influence your SEO and what you can do to optimize both.